OzWellness is one of my own personal businesses which produces a range of skincare and haircare products featuring Australian emu oil as the star ingredient. As a fan of emu oil for many years, I decided to start this initiative so more people could benefit from this incredible product.
The website is built using the Shopify platform and features stunning photography of the farm and products from my business partner Danielle.
We use multiple platforms for paid marketing, however much of the focus goes into acquiring customers through organic means such as Google searches, word-of-mouth and social media. I believe this is a better and more sustainable long-term solution for most businesses if you have the time and investment required to achieve the results.